In US TikTok Ban, Meta and Google will emerge as true winners as they divvy up ad revenue
TikTok’s rapid rise, alongside the growth of Amazon, has presented a real challenge to Meta and Google. If TikTok is banned, more than half of the advertising dollars spent on the platform in the US would shift to Meta and Google properties
TikTok’s rapid rise, alongside the growth of Amazon, has presented a real challenge to Meta and Google. If TikTok is banned, more than half of the advertising dollars spent on the platform in the US would shift to Meta and Google properties
