In 2006, Jack Dorsey saw one SMS inform an entire group and reimagined the way the world shares news
Jack Dorsey's simple idea in 2006 to broadcast short text messages to a group evolved into Twitter, a highly influential platform. By transforming the existing habit of texting into a public, social experience, Twitter's 140-character limit became a key feature, fostering quick, low-stakes sharing and enabling unprecedented reach for ordinary moments and breaking news.
Jack Dorsey's simple idea in 2006 to broadcast short text messages to a group evolved into Twitter, a highly influential platform. By transforming the existing habit of texting into a public, social experience, Twitter's 140-character limit became a key feature, fostering quick, low-stakes sharing and enabling unprecedented reach for ordinary moments and breaking news.
