How mobile-first behaviour across India is redefining the role of tech essentials
Smartphones are now India's primary operating system, powering work, commerce, and identity, leading to a structural shift towards a mobile-first workforce. The accessory market, largely focused on protection and aesthetics, is failing to keep pace with this demand for functional infrastructure and productivity support, especially in smaller cities.
Smartphones are now India's primary operating system, powering work, commerce, and identity, leading to a structural shift towards a mobile-first workforce. The accessory market, largely focused on protection and aesthetics, is failing to keep pace with this demand for functional infrastructure and productivity support, especially in smaller cities.
