How a 15-year-old designer from Ethiopia turned trash into Instagram’s most unexpected fashion obsession

Teenager Kalu Putik has achieved viral fame on Instagram by creating high-fashion outfits from discarded waste materials. His unpredictable and visually striking content captivates audiences, driving millions of views and followers. This success highlights a shift in online fashion towards originality and sustainability over traditional aspirational content.

How a 15-year-old designer from Ethiopia turned trash into Instagram’s most unexpected fashion obsession
Teenager Kalu Putik has achieved viral fame on Instagram by creating high-fashion outfits from discarded waste materials. His unpredictable and visually striking content captivates audiences, driving millions of views and followers. This success highlights a shift in online fashion towards originality and sustainability over traditional aspirational content.