Gucci sparks backlash after using AI models for Milan Fashion Week campaign

Gucci's use of AI visuals for Milan Fashion Week has sparked controversy. Critics question how artificial intelligence aligns with the brand's emphasis on craftsmanship and human creativity. The move raises concerns about diluting fashion's soul. This debate arrives as Gucci's new creative director prepares to unveil his vision, signaling potential shifts in luxury fashion.

Gucci sparks backlash after using AI models for Milan Fashion Week campaign
Gucci's use of AI visuals for Milan Fashion Week has sparked controversy. Critics question how artificial intelligence aligns with the brand's emphasis on craftsmanship and human creativity. The move raises concerns about diluting fashion's soul. This debate arrives as Gucci's new creative director prepares to unveil his vision, signaling potential shifts in luxury fashion.