Government’s new IT rules make AI content labelling mandatory; give Google, YouTube, Instagram and other platforms 3 hours for takedowns

New government rules now mandate clear labelling for all AI-generated content, including deepfakes and synthetic audio, starting February 20. Social media platforms must verify user declarations on AI content and embed traceable metadata. Takedown timelines have been drastically reduced to as little as three hours for certain violations, with platforms also required to warn users about penalties.

Government’s new IT rules make AI content labelling mandatory; give Google, YouTube, Instagram and other platforms 3 hours for takedowns
New government rules now mandate clear labelling for all AI-generated content, including deepfakes and synthetic audio, starting February 20. Social media platforms must verify user declarations on AI content and embed traceable metadata. Takedown timelines have been drastically reduced to as little as three hours for certain violations, with platforms also required to warn users about penalties.