Google sends legal notice to Barb and Kantar; says: You do not know how to measure YouTube's …
Google has reportedly halted a new UK TV measurement service by Barb and Kantar, which compared YouTube viewership with traditional TV and streamers. YouTube cited a terms of service violation in a legal notice, preventing access to crucial data. This move effectively stopped the initiative, which aimed for unified measurement across platforms.
Google has reportedly halted a new UK TV measurement service by Barb and Kantar, which compared YouTube viewership with traditional TV and streamers. YouTube cited a terms of service violation in a legal notice, preventing access to crucial data. This move effectively stopped the initiative, which aimed for unified measurement across platforms.
