Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true incremental impact and includes access to core metrics and customizable code. A new partner program supports implementation with certified measurement partners.
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true incremental impact and includes access to core metrics and customizable code. A new partner program supports implementation with certified measurement partners.
