Google may phase out Fitbit branding for software, shift to ‘Google Health Premium’: Report
Google appears to be rebranding Fitbit's software services under a new "Google Health Premium" banner, with app store listings and Google Store changes hinting at the shift. While the Fitbit name might persist for hardware, this move suggests a broader integration of wearable health features into Google's ecosystem. Pricing for the new service mirrors existing Fitbit Premium subscriptions.
Google appears to be rebranding Fitbit's software services under a new "Google Health Premium" banner, with app store listings and Google Store changes hinting at the shift. While the Fitbit name might persist for hardware, this move suggests a broader integration of wearable health features into Google's ecosystem. Pricing for the new service mirrors existing Fitbit Premium subscriptions.
