Google faces 'break-up' fears again, this time for its $3 trillion-plus business
A federal judge is considering breaking up Google's dominant advertising technology business, a move that could reshape the internet's ad landscape. The Justice Department is pushing for a forced sale of key units, arguing it's necessary to restore competition. However, the judge expressed concerns about the lengthy process and potential appeals, suggesting quicker behavioral changes might be more practical. This case could mark the first major tech breakup in years, impacting Google's vast revenue streams.
A federal judge is considering breaking up Google's dominant advertising technology business, a move that could reshape the internet's ad landscape. The Justice Department is pushing for a forced sale of key units, arguing it's necessary to restore competition. However, the judge expressed concerns about the lengthy process and potential appeals, suggesting quicker behavioral changes might be more practical. This case could mark the first major tech breakup in years, impacting Google's vast revenue streams.
