Google adds new controls and features to Demand Gen Ad campaigns
Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, and Gmail, including support for YouTube Shorts. The updates aim to improve businesses' ad reach and engagement. Additionally, Google will integrate product feeds for retailers and begin transitioning Video Action Campaigns to Demand Gen by mid-2025.
Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, and Gmail, including support for YouTube Shorts. The updates aim to improve businesses' ad reach and engagement. Additionally, Google will integrate product feeds for retailers and begin transitioning Video Action Campaigns to Demand Gen by mid-2025.
