From no bids, ISL set to get Rs 2.1k cr
The All India Football Federation is poised to accept a substantial bid of approximately Rs 64.4 crore annually for the commercial rights of the Indian Super League and Federation Cup. This deal, potentially worth Rs 2,130 crore over two decades, comes from London-based Genius Sports, significantly outbidding FanCode.
The All India Football Federation is poised to accept a substantial bid of approximately Rs 64.4 crore annually for the commercial rights of the Indian Super League and Federation Cup. This deal, potentially worth Rs 2,130 crore over two decades, comes from London-based Genius Sports, significantly outbidding FanCode.
