From “Doo Doo Doo” to dollars: How Baby Shark made $400 million

A South Korean startup, Pinkfong, transformed from a small digital-content company into a multi-million dollar enterprise, largely driven by the viral success of the children's song 'Baby Shark'. Despite initial humble beginnings and legal challenges, the company has expanded its offerings and aims to prove its continued relevance beyond its biggest hit.

From “Doo Doo Doo” to dollars: How Baby Shark made $400 million
A South Korean startup, Pinkfong, transformed from a small digital-content company into a multi-million dollar enterprise, largely driven by the viral success of the children's song 'Baby Shark'. Despite initial humble beginnings and legal challenges, the company has expanded its offerings and aims to prove its continued relevance beyond its biggest hit.