Friendfluencing: Are your friends ruining your love life?
Indian youth are increasingly relying on friends for dating decisions, a trend dubbed 'friendfluencing.' This phenomenon sees peer groups vetting potential partners, influencing choices, and offering crucial reality checks amidst the complexities of modern romance. WhatsApp groups have become central to this, providing emotional support and safety measures, bridging the gap between dating apps and traditional matchmaking.
Indian youth are increasingly relying on friends for dating decisions, a trend dubbed 'friendfluencing.' This phenomenon sees peer groups vetting potential partners, influencing choices, and offering crucial reality checks amidst the complexities of modern romance. WhatsApp groups have become central to this, providing emotional support and safety measures, bridging the gap between dating apps and traditional matchmaking.
