Ford partners with Renault; CEO Jim Farley says it’s ‘fight for our lives’
Facing intense competition from Chinese automakers in Europe, Ford is partnering with Renault to revive its European business. The collaboration will see Renault produce two small electric vehicles for Ford, utilizing Renault's technology platform. This strategic move aims to bolster Ford's presence in a market where it has been losing share for years.
Facing intense competition from Chinese automakers in Europe, Ford is partnering with Renault to revive its European business. The collaboration will see Renault produce two small electric vehicles for Ford, utilizing Renault's technology platform. This strategic move aims to bolster Ford's presence in a market where it has been losing share for years.
