FIFA World Cup Halftime Show: The untold story behind BTS, Madonna and Shakira’s blockbuster event
The 2026 FIFA World Cup final will feature the tournament’s first-ever halftime show, headlined by BTS, Madonna, and Shakira. The idea traces back to a 2015 phone call between Coldplay’s Chris Martin and Global Citizen CEO Hugh Evans. Their long-running partnership eventually led to a collaboration with FIFA, using football’s biggest stage to promote the FIFA Global Citizen Education Fund, which aims to expand access to quality education for children worldwide.
The 2026 FIFA World Cup final will feature the tournament’s first-ever halftime show, headlined by BTS, Madonna, and Shakira. The idea traces back to a 2015 phone call between Coldplay’s Chris Martin and Global Citizen CEO Hugh Evans. Their long-running partnership eventually led to a collaboration with FIFA, using football’s biggest stage to promote the FIFA Global Citizen Education Fund, which aims to expand access to quality education for children worldwide.
