F1 declares Belvedere as official vodka partner, is it really a good sign for the sport?
Belvedere Vodka has become the first official vodka partner of Formula 1, sparking concerns from journalist Mark Mann-Bryans over F1's growing focus on luxury experiences. The $1 billion LVMH deal includes a Belvedere-hosted after-party at the Australian Grand Prix, despite alcohol-related controversies linked to F1's ‘When You Drive, Never Drink’ campaign.
Belvedere Vodka has become the first official vodka partner of Formula 1, sparking concerns from journalist Mark Mann-Bryans over F1's growing focus on luxury experiences. The $1 billion LVMH deal includes a Belvedere-hosted after-party at the Australian Grand Prix, despite alcohol-related controversies linked to F1's ‘When You Drive, Never Drink’ campaign.
