Explained: How Adidas defeated Puma and Nike to sign deal with Gout Gout, the 'next Usain Bolt'
Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike to secure the services of the 16-year-old?
Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike to secure the services of the 16-year-old?
