Entry-level smartphone market shrinks 59%
India's entry-level smartphone market experienced a significant decline in Q1 2026, with shipments plunging 59% due to rising component costs. This "forced premiumisation" pushed consumers towards mid-range devices, boosting the Rs 10,000-Rs 20,000 segment. Overall smartphone average selling price reached a record Rs 30,000.
India's entry-level smartphone market experienced a significant decline in Q1 2026, with shipments plunging 59% due to rising component costs. This "forced premiumisation" pushed consumers towards mid-range devices, boosting the Rs 10,000-Rs 20,000 segment. Overall smartphone average selling price reached a record Rs 30,000.
