Don’t buy stocks at silly prices! Why price still matters, even for great companies

An investor who bought at the lower valuation in 2010 might earn something like 23 per cent per year over the decade. Another investor who bought the exact same business at the peak valuation in 2016 might end up with a far lower annual return, say 11 per cent.

Don’t buy stocks at silly prices! Why price still matters, even for great companies
An investor who bought at the lower valuation in 2010 might earn something like 23 per cent per year over the decade. Another investor who bought the exact same business at the peak valuation in 2016 might end up with a far lower annual return, say 11 per cent.