Dell 'dumps' branding across laptop lineup; goes the 'Apple way'
Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell Pro Max. The change aims to create more memorable, easy-to-pronounce names and boost demand in a weak PC market. This new naming strikes a resemblance to Apple's Pro and Pro Max tiers.
Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell Pro Max. The change aims to create more memorable, easy-to-pronounce names and boost demand in a weak PC market. This new naming strikes a resemblance to Apple's Pro and Pro Max tiers.
