Delhi high court bars unauthorised AI, deepfakes using yoga guru Swami Ramdev’s persona; orders platforms to take down content

The Delhi High Court has granted interim protection to yoga guru Swami Ramdev against the unauthorized use of his name, likeness, and voice through AI-generated deepfakes and misleading online content. The court observed that such exploitation prima facie violates his personality rights and could mislead the public, potentially damaging his reputation and public health.

Delhi high court bars unauthorised AI, deepfakes using yoga guru Swami Ramdev’s persona; orders platforms to take down content
The Delhi High Court has granted interim protection to yoga guru Swami Ramdev against the unauthorized use of his name, likeness, and voice through AI-generated deepfakes and misleading online content. The court observed that such exploitation prima facie violates his personality rights and could mislead the public, potentially damaging his reputation and public health.