Costlier smartphones are making EMIs the new normal
Indian smartphone buyers are increasingly turning to financing as prices climb due to rising component and AI hardware costs. Nearly half of all smartphone sales in India are now financed, a significant jump from previous years. This trend, driven by brands making phones more affordable rather than cheaper, is reshaping consumer upgrade cycles and making premium devices accessible to a wider audience.
Indian smartphone buyers are increasingly turning to financing as prices climb due to rising component and AI hardware costs. Nearly half of all smartphone sales in India are now financed, a significant jump from previous years. This trend, driven by brands making phones more affordable rather than cheaper, is reshaping consumer upgrade cycles and making premium devices accessible to a wider audience.
