Christmas Belongs to the NFL Now: Netflix Viewership Shatters Records, Leaving the NBA in the Dust
The NFL's Christmas Day games, streamed on Netflix, drew in a record 65 million viewers, overshadowing the NBA's 5.25 million. The NFL's partnership with Netflix proved a game-changer, while the NBA, despite increased viewership and social media engagement, struggled to compete. Christmas belonged to football this year, leaving the NBA to rethink its strategy.
The NFL's Christmas Day games, streamed on Netflix, drew in a record 65 million viewers, overshadowing the NBA's 5.25 million. The NFL's partnership with Netflix proved a game-changer, while the NBA, despite increased viewership and social media engagement, struggled to compete. Christmas belonged to football this year, leaving the NBA to rethink its strategy.
