Chris Hemsworth’s Amazon Super Bowl stunt lands awkwardly, sparks employee backlash and controversy amid layoffs

Amazon employees were upset when actor Chris Hemsworth briefly appeared on an internal org chart as “Chief Heartthrob” for a Super Bowl ad. Coming right after layoffs and weak earnings, the stunt felt tone deaf to many staffers. The listing was removed quickly.

Chris Hemsworth’s Amazon Super Bowl stunt lands awkwardly, sparks employee backlash and controversy amid layoffs
Amazon employees were upset when actor Chris Hemsworth briefly appeared on an internal org chart as “Chief Heartthrob” for a Super Bowl ad. Coming right after layoffs and weak earnings, the stunt felt tone deaf to many staffers. The listing was removed quickly.