Changing digital advertising and commerce in 2026: 5 ways Google aims to use AI to make shopping easier for consumers
Google unveils a new shopping playbook, leveraging AI to transform consumer experiences by 2026. The tech giant is making shopping fluid, assistive, and personal, integrating AI across YouTube, Search, and its Gemini models. This aims to eliminate the research vs. speed trade-off, offering seamless discovery and purchasing for users and driving business impact.
Google unveils a new shopping playbook, leveraging AI to transform consumer experiences by 2026. The tech giant is making shopping fluid, assistive, and personal, integrating AI across YouTube, Search, and its Gemini models. This aims to eliminate the research vs. speed trade-off, offering seamless discovery and purchasing for users and driving business impact.
