‘Celebrity isn’t always a sustainable brand asset’
Is a celebrity face enough for a beauty brand to click? Katrina Kaif’s brand has seen her deeper involvement in product and positioning mirroring the founder-led model of Hailey Bieber, Kylie Jenner and Rihanna. Can other Indian celebrities replicate that playbook?
Is a celebrity face enough for a beauty brand to click? Katrina Kaif’s brand has seen her deeper involvement in product and positioning mirroring the founder-led model of Hailey Bieber, Kylie Jenner and Rihanna. Can other Indian celebrities replicate that playbook?
