'BTS THE CITY ARIRANG SEOUL': K-Pop stars announce city-wide initiative ahead of album launch and world tour

K-Pop sensation BTS is set to ignite Seoul with 'BTS THE CITY ARIRANG SEOUL,' an immersive urban project from March 20 to April 12. Iconic landmarks will transform into dazzling media displays, celebrating Korean heritage and the band's new album.

'BTS THE CITY ARIRANG SEOUL': K-Pop stars announce city-wide initiative ahead of album launch and world tour
K-Pop sensation BTS is set to ignite Seoul with 'BTS THE CITY ARIRANG SEOUL,' an immersive urban project from March 20 to April 12. Iconic landmarks will transform into dazzling media displays, celebrating Korean heritage and the band's new album.