Black Friday boost: Online sales in India jump 27%; FMCG, beauty & personal care leads growth
Black Friday sales in India surged 27% this year, driven by strong performance in healthy food, beauty, and home categories. The global shopping event's popularity is growing, with increased online participation from smaller towns significantly contributing to the rise in order volumes.
Black Friday sales in India surged 27% this year, driven by strong performance in healthy food, beauty, and home categories. The global shopping event's popularity is growing, with increased online participation from smaller towns significantly contributing to the rise in order volumes.
