Bhagyashree Sharma on the influencer-led shift in casting debates: Reach can be an advantage, but it should never replace talent
Digital creator Bhagyashree Sharma, known for her relatable short-form content rooted in Assamese culture, is currently seen in the OTT reality show Maa Hai Na alongside her mother. In this interview, she traces her organic rise on social media, crediting authenticity for helping her connect beyond regional boundaries. She speaks about transitioning to reality television, the emotional experience of sharing screen space with her mother, and the evolving space of digital creators in mainstream entertainment. Addressing the followers-versus-talent debate, she stresses that while reach opens doors, only skill ensures longevity. She concludes by expressing her intent to evolve across formats.
Digital creator Bhagyashree Sharma, known for her relatable short-form content rooted in Assamese culture, is currently seen in the OTT reality show Maa Hai Na alongside her mother. In this interview, she traces her organic rise on social media, crediting authenticity for helping her connect beyond regional boundaries. She speaks about transitioning to reality television, the emotional experience of sharing screen space with her mother, and the evolving space of digital creators in mainstream entertainment. Addressing the followers-versus-talent debate, she stresses that while reach opens doors, only skill ensures longevity. She concludes by expressing her intent to evolve across formats.
