As Apple CEO Tim Cook reveals plans to increase prices, calling it "unavoidable," why analysts think the price hike for Macs and iPads may come sooner than iPhones
Apple CEO Tim Cook has confirmed price increases across the company's lineup, calling them "unavoidable" as a global memory chip shortage drives up DRAM and NAND flash storage costs. While the iPhone 18 Pro could reach $1,299 this September, analysts say Macs and iPads may get pricier first due to their different launch cycle. The AI-fuelled chip crunch, with prices set to quadruple by fall, is squeezing Apple's margins and your wallet.
Apple CEO Tim Cook has confirmed price increases across the company's lineup, calling them "unavoidable" as a global memory chip shortage drives up DRAM and NAND flash storage costs. While the iPhone 18 Pro could reach $1,299 this September, analysts say Macs and iPads may get pricier first due to their different launch cycle. The AI-fuelled chip crunch, with prices set to quadruple by fall, is squeezing Apple's margins and your wallet.
