Apple VP junks this biggest ‘Google rumour’ about the company with these reasons

Apple's Senior VP Eddy Cue stated that developing a search engine is not a strategic priority for Apple due to the significant financial and resource investment required, the rapid evolution of search technologies, and the misalignment with Apple's core business areas, including their focus on privacy.

Apple VP junks this biggest ‘Google rumour’ about the company with these reasons
Apple's Senior VP Eddy Cue stated that developing a search engine is not a strategic priority for Apple due to the significant financial and resource investment required, the rapid evolution of search technologies, and the misalignment with Apple's core business areas, including their focus on privacy.