Apple to refocus on CEO Tim Cook's original vision to take on Facebook-parent Meta’s Smart Glasses
Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial failure. The company aims to develop standalone AR glasses and camera-equipped AirPods, similar to Meta's Ray-Ban smart glasses. Despite challenges, Apple plans to launch true AR glasses by 2030, emphasizing lightweight and comfortable designs.
Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial failure. The company aims to develop standalone AR glasses and camera-equipped AirPods, similar to Meta's Ray-Ban smart glasses. Despite challenges, Apple plans to launch true AR glasses by 2030, emphasizing lightweight and comfortable designs.
