Apple led smartphone market in 2025, claims report

Apple has seized the top spot in the global smartphone market for 2025, achieving its highest quarterly shipment share ever. Driven by premiumization and 5G, the market saw a 2% annual growth. Apple's success was fueled by strong demand in emerging markets and the popular iPhone 17 series, pushing its market share to 20%.

Apple led smartphone market in 2025, claims report
Apple has seized the top spot in the global smartphone market for 2025, achieving its highest quarterly shipment share ever. Driven by premiumization and 5G, the market saw a 2% annual growth. Apple's success was fueled by strong demand in emerging markets and the popular iPhone 17 series, pushing its market share to 20%.