Anthropic gave Claude a $100 budget and told it to go shopping: Here's what it bought

Anthropic ran a week-long AI marketplace where Claude agents bought and sold real goods on behalf of 69 employees—no human approval required. The experiment produced 186 deals worth $4,000. But the bigger finding: better AI models got measurably better outcomes, and participants with weaker agents never noticed. Project Deal offers an early, unsettling preview of what an AI-mediated economy actually looks like.

Anthropic gave Claude a $100 budget and told it to go shopping: Here's what it bought
Anthropic ran a week-long AI marketplace where Claude agents bought and sold real goods on behalf of 69 employees—no human approval required. The experiment produced 186 deals worth $4,000. But the bigger finding: better AI models got measurably better outcomes, and participants with weaker agents never noticed. Project Deal offers an early, unsettling preview of what an AI-mediated economy actually looks like.