Amazon launches 'Join the chat' AI shopping feature: What it is and how it works

Amazon's new "Join the chat" feature enhances product discovery by allowing users to ask real-time questions within the Amazon Shopping app. AI-generated hosts provide tailored audio responses based on product details and reviews, creating an interactive and continuous listening experience. This adaptive format lets customers guide the conversation as they browse millions of product listings.

Amazon launches 'Join the chat' AI shopping feature: What it is and how it works
Amazon's new "Join the chat" feature enhances product discovery by allowing users to ask real-time questions within the Amazon Shopping app. AI-generated hosts provide tailored audio responses based on product details and reviews, creating an interactive and continuous listening experience. This adaptive format lets customers guide the conversation as they browse millions of product listings.