After Tim Cook, what’s next for Apple? Inside Apple's search for its next CEO
After 14 years leading Apple to a $4 trillion valuation, CEO Tim Cook is preparing to step down, potentially as early as next year. John Ternus, Apple's 50-year-old hardware engineering chief, emerges as the leading successor candidate. But whoever inherits Cook's role faces daunting challenges: Apple's AI struggles, a mature iPhone market, geopolitical tensions with China, and the need to find the company's next breakthrough product. As Apple's biggest leadership transition in decades unfolds, the choice will shape the iPhone maker's future for years to come.
After 14 years leading Apple to a $4 trillion valuation, CEO Tim Cook is preparing to step down, potentially as early as next year. John Ternus, Apple's 50-year-old hardware engineering chief, emerges as the leading successor candidate. But whoever inherits Cook's role faces daunting challenges: Apple's AI struggles, a mature iPhone market, geopolitical tensions with China, and the need to find the company's next breakthrough product. As Apple's biggest leadership transition in decades unfolds, the choice will shape the iPhone maker's future for years to come.
