Adobe to acquire Semrush for $1.9 billion in major AI-and-SEO expansion push
Adobe is acquiring Semrush for approximately $1.9 billion in an all-cash deal, aiming to bolster its AI-powered marketing ecosystem. This strategic move will integrate Semrush's SEO and brand visibility tools into Adobe Experience Cloud, enhancing how brands optimize for both traditional search and emerging AI interfaces.
Adobe is acquiring Semrush for approximately $1.9 billion in an all-cash deal, aiming to bolster its AI-powered marketing ecosystem. This strategic move will integrate Semrush's SEO and brand visibility tools into Adobe Experience Cloud, enhancing how brands optimize for both traditional search and emerging AI interfaces.
