Abu Dhabi prince with $20 billion fortune placed car order so big it shut down a Mercedes factory

Sheikh Hamad bin Hamdan al Nahyan earned the nickname “Rainbow Sheikh” after commissioning Mercedes-Benz to build seven W126 S-Class saloons, each finished in a different colour and fully colour-matched inside. The order, widely reported to have disrupted factory production, set the tone for a collection defined by extreme customisation and scale rather than conventional luxury.

Abu Dhabi prince with $20 billion fortune placed car order so big it shut down a Mercedes factory
Sheikh Hamad bin Hamdan al Nahyan earned the nickname “Rainbow Sheikh” after commissioning Mercedes-Benz to build seven W126 S-Class saloons, each finished in a different colour and fully colour-matched inside. The order, widely reported to have disrupted factory production, set the tone for a collection defined by extreme customisation and scale rather than conventional luxury.