“104 Super Bowls in a month”: FIFA chief claims 2026 World Cup to be the biggest sporting event ever, with Super Bowl-level buzz every matchday
FIFA President Gianni Infantino claims the 2026 FIFA World Cup will surpass the Super Bowl in viewership, equating it to '104 Super Bowls in a month.' The tournament will feature 48 teams and be held in the U.S., Canada, and Mexico. A new Club World Cup will precede the main event, showcasing top football clubs globally.
FIFA President Gianni Infantino claims the 2026 FIFA World Cup will surpass the Super Bowl in viewership, equating it to '104 Super Bowls in a month.' The tournament will feature 48 teams and be held in the U.S., Canada, and Mexico. A new Club World Cup will precede the main event, showcasing top football clubs globally.
