Stalking and cold mails: How Salesforce CEO Marc Benioff was convinced to join a podcast

Venture capitalist Harry Stebbings secured an interview with Salesforce CEO Marc Benioff after sending 53 cold emails. He advocates for persistent, personalized outreach, even calling it being a 'stalker.' Stebbings shared his four-step strategy, emphasizing clear asks, social proof, and unique personal touches like offering Benioff's favorite whiskey to secure the coveted guest.

Stalking and cold mails: How Salesforce CEO Marc Benioff was convinced to join a podcast
Venture capitalist Harry Stebbings secured an interview with Salesforce CEO Marc Benioff after sending 53 cold emails. He advocates for persistent, personalized outreach, even calling it being a 'stalker.' Stebbings shared his four-step strategy, emphasizing clear asks, social proof, and unique personal touches like offering Benioff's favorite whiskey to secure the coveted guest.