All that glitters, but on a budget: Gujaratis pick smarter options
Indians are adapting their gold purchases, opting for lighter, more affordable jewellery and exploring alternatives like silver and diamonds. While tradition remains strong, consumers are making conscious choices, balancing emotional value with investment prudence. Experts suggest a diversified portfolio, with gold as a long-term hedge, as the industry navigates changing consumer behavior and economic shifts.
Indians are adapting their gold purchases, opting for lighter, more affordable jewellery and exploring alternatives like silver and diamonds. While tradition remains strong, consumers are making conscious choices, balancing emotional value with investment prudence. Experts suggest a diversified portfolio, with gold as a long-term hedge, as the industry navigates changing consumer behavior and economic shifts.
